About Chomba

Embracing Innovation and Leadership in Healthcare: A Journey of Entrepreneurship and Impact

As a seasoned entrepreneur, business leader, and innovator in the healthcare sector, I have always been driven by the desire to make a difference in people’s lives. Throughout my journey, I have realized that healthcare-oriented businesses have the unique potential to create a positive impact on individuals and communities. In this article, I will share my experiences and insights, which have shaped my understanding of the healthcare industry and its potential for innovation.

Dr. Chomba Chuma - Resilience

The Foundations: Nutraceuticals, Healthcare, and B2B eCommerce

Over the years, I have focused on three key areas: Nutraceuticals (through Lighthouse & Velobiotics), Healthcare (through iScript.health), and B2B eCommerce & local manufacturing (through Viwanda.ke). Each of these ventures has allowed me to apply my executive and entrepreneurial team leadership skills, with a primary emphasis on product and new business development, sales team management, marketing, and product management.


  1. Nutraceuticals: Lighthouse & Velobiotics

My journey in the nutraceutical sector began with Lighthouse & Velobiotics, a company specializing in the commercialization of a globally patented Probiotics Delivery System. Our unique technology delivers over 1000 times more probiotics to the gut compared to conventional methods, improving overall gut health and wellbeing.

Working with a dedicated team, we successfully launched the Velobiotics brand in partnership with Dischem & Clicks in South Africa and established our eCommerce presence in the US and on Amazon.com. As the exclusive licensee for this innovative technology in South Africa, the United States, the UK, Japan, and Australia, our primary focus is on business and product development, marketing, sales, and global expansion of Velobiotics technology.

  1. Healthcare: iScript.health

iScript.health, a digital health platform, represents my foray into the broader healthcare sector. This innovative platform aims to revolutionize the way patients, healthcare providers, and pharmacies interact, offering a seamless and convenient experience for all stakeholders involved.

By leveraging technology, iScript.health is designed to improve patient outcomes, streamline healthcare processes, and enhance the overall efficiency of the healthcare system. Our team’s commitment to innovation, collaboration, and continuous improvement has been instrumental in the platform’s ongoing success.

  1. B2B eCommerce & Local Manufacturing: Viwanda.ke

Recognizing the potential of B2B eCommerce and the importance of local manufacturing, I founded Viwanda.ke, a platform that connects businesses with local manufacturers in Kenya. Viwanda.ke aims to support the growth and development of the Kenyan manufacturing sector by fostering partnerships between local businesses and manufacturers.

Through this venture, I have been able to create new opportunities for small and medium-sized enterprises (SMEs) in Kenya, helping them to access new markets and grow their businesses. Viwanda.ke’s mission is to empower local manufacturers, drive economic growth, and create sustainable employment opportunities for the Kenyan people.

Scaling eCommerce Businesses and Expanding Internationally

One of my core strengths is the ability to scale eCommerce businesses by conceptualizing and implementing innovative ideas for expanding them internationally. This skill has been instrumental in establishing and developing new markets in medical, nutraceutical, pharmaceutical, and healthcare businesses.

Some key strategies for scaling eCommerce businesses and expanding them internationally include:

  • Market research and analysis to identify opportunities and target markets
  • Developing localized marketing campaigns and strategies that resonate with the target audience
  • Leveraging technology and digital channels to reach potential customers across borders
  • Establishing strategic partnerships and collaborations with key stakeholders in target markets
  • Continuously optimizing and improving business processes to enhance efficiency and customer satisfaction

The Importance of Small Business Development

Small businesses hold a special place in my heart as they have a profound impact on individuals and communities. Guiding companies through every stage of their growth, from concept and modeling to strategy, finance, systems, sales, and marketing, has become a passion that I continue to pursue.

Small businesses are the backbone of economies around the world, providing employment opportunities, fostering innovation, and driving economic growth. Supporting the development and growth of small businesses is crucial, not only for the success of individual entrepreneurs but also for the broader community and society as a whole.

Some key aspects of small business development that I am passionate about include:

  • Identifying and nurturing entrepreneurial talent
  • Providing mentorship and guidance to budding entrepreneurs
  • Facilitating access to funding and resources for small businesses
  • Supporting the adoption of technology and digital tools to enhance business processes
  • Encouraging collaboration and networking among small businesses to foster a supportive ecosystem

Challenges and Opportunities in the Healthcare Sector

Throughout my career, I have encountered numerous challenges and opportunities, which have shaped my understanding of the healthcare industry and its potential for innovation. Some of the most significant challenges in the sector include:

  • Increasing demand for healthcare services due to an aging population and the prevalence of chronic diseases
  • Limited resources and infrastructure, particularly in developing countries
  • Fragmented and complex healthcare systems, resulting in inefficiencies and suboptimal patient outcomes
  • The need for continuous innovation and adoption of new technologies to improve patient care

Despite these challenges, the healthcare sector offers a wealth of opportunities for entrepreneurs and innovators. By embracing new ideas, fostering a culture of continuous learning and growth, and working collaboratively with stakeholders across the industry, we can create lasting solutions that improve the quality of life for people around the world.


As an entrepreneur in the healthcare sector, my mission is to drive innovation and growth in nutraceutical, healthcare, and B2B eCommerce industries. I am committed to making a lasting impact on the communities we serve by creating sustainable solutions that improve the quality of life for people around the world.

I look forward to the exciting challenges and opportunities that lie ahead, as I continue to explore new ways of making a difference in the healthcare landscape. It is my hope that sharing my experiences and insights will inspire others to embark on their own entrepreneurial journeys, guided by a genuine desire to create a positive impact on the world.

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